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Annual report pursuant to section 13 and 15(d)

14. Concentrations

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14. Concentrations
 12 Months Ended
Dec. 31, 2012
Notes to Financial Statements  
14. Concentrations

Concentration of Credit Risk

 

On November 9, 2010, the FDIC issued a Final Rule implementing section 343 of the Dodd-Frank Wall Street Reform and Consumer Protection Act that provides for unlimited insurance coverage of noninterest-bearing transaction accounts.  Beginning December 31, 2010, through December 31, 2012, all noninterest-bearing transaction accounts are fully insured, regardless of the balance of the account, at all FDIC-insured institutions.  The unlimited insurance coverage is available to all depositors, including consumers, businesses, and governmental entities.  This unlimited insurance coverage is separate from, and in addition to, the insurance coverage provided to a depositor’s other deposit accounts held at an FDIC-insured institution.  A noninterest-bearing transaction account is a deposit account where interest is neither accrued nor paid; depositors are permitted to make an unlimited number of transfers and withdrawals; and the bank does not reserve the right to require advance notice of an intended withdrawal.

 

The Company maintains its cash in bank and financial institution deposits that at times may exceed federally insured limits. The Company has not experienced any losses in such accounts through December 31, 2012.  On January 1, 2013, the aforementioned additional federal insurance provision expired and accordingly, the standard insurance amount of $250,000 per depositor, per bank, became effective.  Had this provision expired by December 31, 2012, cash amounts in excess of FDIC limits would have been approximately $583,000.  As of December 31, 2011, the Company’s bank balances exceeded FDIC insured amounts by approximately $50,000.

 

Concentration of Revenues, Accounts Receivable and Publisher Expense

 

For the years ended December 31, 2012 and 2011, the Company had significant customers with individual percentage of total revenues equaling 10% or greater as follows:

 

    For the     For the  
    Year Ended     Year Ended  
    December 31, 2012     December 31, 2011  
                 
Customer 1     28.7 %     44.6 %
Customer 2     17.7 %     -  
Totals     46.4 %     44.6 %

  

 

At December 31, 2012 and 2011, concentration of accounts receivable with significant customers representing 10% or greater of accounts receivable was as follows:

 

    December 31, 2012     December 31, 2011  
                 
Customer 1     54.4 %     53.4 %
Customer 2     -       17.3 %
Totals     54.4 %     70.7 %


For the years ended December 31, 2012 and 2011, the Company had significant vendors representing 10% or greater of cost and expense as follows:

 

    For the     For the  
    Year Ended     Year Ended  
    December 31, 2012     December 31, 2011  
                 
Vendor 1     11.0 %     24.4 %
Totals     11.0 %     24.4 %